LOCAL PROJECTS, COMMUNITY & CHARITY SUPPORT
Through Alberta’s charitable gaming model, Pure Casinos hosts over 725 local charities every year and contributes over 52 million dollars directly back into our communities to support non-profit programs and organizations annually.
We volunteer our time and efforts to support organizations that provide needed services, and we encourage our team members to volunteer their time by organizing events and activities to help those in need. We actively and positively contribute within the neighborhoods and communities that we live in and serve.
We believe in healthy, safe communities and involve ourselves by participating in and hosting events and activities that support these objectives.
Community Engagement and Volunteerism
The Ronald McDonald House
“With just 16 specialty children’s hospitals in Canada, many families must travel long distances to access medical treatment for their sick child. When families learn their child is sick and requires hospitalization, they are forced to leave their homes, families, jobs, and community support at a time when they need them the most. That’s where Ronald McDonald House Charities steps in, providing a place for families to stay together, steps away from a children’s hospital.”
Pure Casinos had the privilege of visiting the Ronald McDonald House to prepare dinner for the 30+ families currently residing there. The team set out to plan an extravagant menu with the goal of lightening the load for these families, who are already going through so much. This was truly an extraordinary experience, with an amazing team of people coming together to pull off such a heartwarming event.
How We Give Back
In partnership with the AGLC, operating under the province’s Charity Casino Model, 85% of our slot revenue and 50% of our table game revenue goes right back to the province of Alberta to fund community programs and local charities.
So join in the action and make a difference while doing it at PURE Casino Yellowhead! With our gaming floor filled with exciting slot machines and table games, plus daily entertainment, delicious dining options, and promotions, there’s something for everyone.
So not only will you have a blast at PURE Casino Yellowhead, but you will also make a difference in your community. Remember to enroll in our PURE Rewards program for even more perks and prizes. Come see why this is where the action is at PURE Casino Yellowhead.
Our Impact
We work with a variety of Charities and Organizations in our communities. Check out how we made a difference!
Did You Know?
PURE Casinos Operates Under Alberta’s Charity Casino Model
68%
15%
50%
Slots
68% going to the General Revenue Fund (GRF) and 15% going to individual charities, with a new charity designated for every day of the year.
Table Games
50% of table games revenue goes directly towards funding local community charitable programs.
Anti-Money Laundering (AML)
AML Certification is the AGLC’s Anti-Money Laundering training program.
The program has been developed to educate all registered casino gaming workers within Alberta, including specified AGLC employees, on the topic of Money Laundering. The information in AML Certification provides all Registered Gaming Workers with exposure to the possibilities of money laundering related to cash transactions within a casino environment.
AML Certification is mandatory for all individuals exposed to the potential risk of money laundering or terrorist financing activities within a casino or REC. This includes Registered Gaming Workers who are employed in a casino or Racing Entertainment Centre and key personnel of the AGLC.
It is a condition of all Registered Gaming Workers registration to have valid AML certification. All Registered Gaming Workers are required to recertify every 2 years.
GameSense
At PURE, we fully support responsible gaming and AGLC’s Game Sense program. With representatives at each of our properties, GameSense advisors provide excellent support to players by helping them understand the odds of winning, learn about chance vs skill-based games, dispel commonly held gambling myths and to know where to find the tools and resources needed to play better.
For most players, gambling is an affordable form of entertainment. For those, however, who find themselves gambling too much, players may choose voluntary self-exclusion.
AGLC’s Annual Responsible Gaming Week connects PURE and GameSense advisors to focus on healthy behaviors and support.
Voluntary Self-Exclusion
Voluntary Self-Exclusion is a program designed to help individuals honor their personal commitment to take a break from gambling. The program offers durations ranging from six months to indefinite, depending on the jurisdiction. It can be applied to facilities with slot machines, table games or bingo in Alberta, British Columbia and Ontario, and internet gambling sites in British Columbia and Ontario.
Self-exclusion begins as soon as a person signs up and cannot be changed or cancelled until the chosen term has expired. The program is a personal choice and cannot be imposed on an individual.
All gaming team members are trained to recognize the differences between healthy and at-risk gambling behavior and also learn how to appropriately respond if someone at their facility appears to have a problem with gambling.
Resources are readily available for problem gaming or gambling addiction both through GameSense, Alberta Health Services and the Canadian Mental Health Association.
Governance
We commit to the highest standards of professional conduct and corporate governance. We value and maintain our relationships with the AGLC, our external auditors, board members and owners and strive to exceed expectations. At PURE, integrity is vital, and we maintain practices, policies and procedures to support this.
Our policies support a safe and positive working environment. Review, training and acknowledgement of key policies such as Anti-Bribery and Anti-Corruption, Whistleblower, Violence & Harassment Prevention, Discrimination Prevention are provided to all PURE team members annually.
Corporate practices and procedures safeguard privacy of information and security of PURE’s data. Regular training in cyber awareness is conducted with all appropriate team members to increase knowledge and understanding of cyber threats and mitigate risks.
PURE reports quarterly to the external Audit Committee, Board of Directors and Advisers.